STUDENTS, GRADUATES, FREELANCERS AND BUSINESS OWNERS

Digital Marketing with AI

A 10-week program to run measurable digital marketing campaigns, with AI as your assistant

Turn a beginner into a job-ready digital marketer who can plan a campaign, create content, run ads, track results in analytics and report what worked. AI tools are used throughout for research, drafting and optimisation, with a human checking every output.

SEO + contentSocial + paid adsAnalyticsAI marketing tools

Enroll Book a demo class

Fees and upcoming batch dates are shared in the demo class.

10 weeks
Recommended duration: 5 hours
Study time per day: 5 days
Training days per week: 250 hours
Total duration

OVERVIEW

What this program is about

Plan, run and measure real digital campaigns. Learn SEO, social media, paid ads, email and analytics, and use AI tools to research, create and optimise faster without losing your brand voice.

One project, start to finish

You build one brand project for the whole program: a website, a content calendar, social channels, an ad campaign and a monthly performance report, so you finish with a case study you can show to employers or clients.

How your time is spent

25 Concepts
60 Hands-on campaigns
15 Reviews and reporting

A typical 5-hour day

Concept / instructor session1.0h
Hands-on tool practice2.0h
Brand project work1.0h
AI-assisted content and research0.5h
Review / reporting / discussion0.5h

CURRICULUM

10 steps from basics to a finished project

Each step ends with something you can show. Open a step to see what you will cover.

1

Week 1Digital Marketing Foundations

Marketing funnelchannels overviewsetting goals and KPIsaudience personasbrand positioningtool setup

You deliver: Brand and audience brief
2

Week 2Research with AI

Keyword and competitor researchtrend analysisusing AI for research summariesverifying claims and sourcescontent gap analysis

You deliver: Keyword research sheet
3

Week 3Website and SEO

Site structureon-page SEOtechnical basicspage speedlocal SEOGoogle Business ProfileSearch Console

You deliver: SEO-optimised landing page
4

Week 4Content Marketing

Content strategyblog and long-form writingstorytellingediting AI draftsrepurposing contentcontent calendar

You deliver: 30-day content calendar
5

Week 5Social Media Marketing

InstagramLinkedIn and YouTube strategyshort video and carouselscommunity managementCanva designscheduling tools

You deliver: Social posts and short videos
6

Week 6Paid Advertising: Search

Google Ads structurekeywords and match typesad copy and extensionsbudgets and biddingquality score

You deliver: Search campaign setup
7

Week 7Paid Advertising: Social

Meta Ads audiencescreative testingretargetingLinkedIn ads overviewbudgeting and frequency

You deliver: Social campaign setup
8

Week 8Email and Automation

List buildingsegmentationemail copy and designwelcome and nurture sequencesautomation toolsdeliverability

You deliver: Email sequence
9

Week 9Analytics and Optimisation

Google Analytics 4events and conversionsUTM trackingdashboardsA/B testingattribution basics

You deliver: Analytics dashboard
10

Week 10Capstone Campaign and Career Prep

Run and review the live brand campaignperformance reportethics and disclosure for AI contentportfolio and interview preparation

You deliver: Final campaign case study

AFTER THE COURSE

Skills you will have

Practical skills you will have used on your own project, not just read about.

Marketing strategy and funnels
Audience and competitor research
Keyword research and on-page SEO
Content writing and storytelling
Social media planning (Instagram, LinkedIn, YouTube)
Google Ads and Meta Ads basics
Email marketing and automation
Google Analytics 4 and Search Console
Conversion tracking and A/B testing
Canva and basic video editing
AI writing and research assistants
Prompting for marketing content
Brand voice and fact-checking AI output
Reporting and presentation

CAREERS

Roles you can apply for

Job titles this curriculum prepares you for. They are examples, not a promise of placement.

Digital Marketing ExecutivePlan and run multi-channel campaignsSee matching jobs SEO ExecutiveKeyword research, on-page and content optimisationSee matching jobs Social Media ExecutiveContent calendars, community and reportingSee matching jobs Performance Marketing AssociatePaid search and social ads with budgetsSee matching jobs Content Marketing AssociateBlogs, newsletters and AI-assisted contentSee matching jobs Email Marketing ExecutiveSequences, automation and list growthSee matching jobs Marketing Analyst (junior)Dashboards and campaign reportingSee matching jobs Freelance Digital MarketerRun campaigns for small businessesSee matching jobs

ASSESSMENT

How your progress is judged

Your work on the project is what counts. Each area carries a share of the final result.

Marketing fundamentals and strategy10%
SEO and website15%
Content and social media15%
Paid advertising15%
Email and marketing automation10%
Analytics and reporting15%
AI tools and responsible use5%
Final campaign and presentation15%

OUTCOMES

What you will be able to do

Explain how a marketing funnel works and set campaign goals
Research audiences, keywords and competitors
Optimise a website and pages for search engines
Plan and produce a month of social media content
Set up and run search and social ad campaigns within a budget
Build an email sequence and simple automation
Track results with Google Analytics and Search Console
Read performance data and recommend what to change next
Use AI tools for research, drafts and ideas while keeping brand voice and facts correct
Present a campaign case study with results and learnings

PORTFOLIO

What you finish with

Brand and audience brief
Keyword research sheet
SEO-optimised website or landing page
30-day content calendar
Social media posts and short videos
Search and social ad campaign setup
Email sequence
Analytics dashboard
Monthly performance report
Final campaign case study

FROM OUR BLOG

Articles about Digital Marketing with AI

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